The XFL today announced that Fred Harner, most recently Vice President and General Manager of Digital Media at SportsNet New York, has been named Senior Vice President of Content and Media.
In his new position, Harner will lead the XFL’s content strategy and all digital and social media initiatives for the league and its eight teams. He will also work closely with the XFL’s broadcast partners – ESPN and FOX Sports – to help drive tune-in and fan engagement, and manage the development of new programming initiatives.
“Vince McMahon and I are delighted to have a recognized and seasoned media executive like Fred join the XFL and help us offer fans fresh and compelling football content,” said Jeffrey Pollack, XFL President and Chief Operating Officer. “Fred’s career has been marked by two decades of innovation and transformation, and he will help us connect with our fans through new points of access to the game they love.”
“I’m so grateful to Vince McMahon and Jeffrey Pollack for this truly unique opportunity,” said Harner. “Launching and leading digital operations at YES and SNY was both challenging and exhilarating. I see many similarities with the new XFL, and look forward to reimagining the digital aspects of fan engagement as we drive to our February launch.”
As head of SNY’s digital operation from 2007 to 2019, Harner oversaw business development, sales, sponsorship, live streaming, multi-platform content creation, social media, VOD, partner relations, analytics, and digital products. He drove SNY.tv traffic and revenue to all-time highs, and introduced live-streaming of New York Mets games and University of Connecticut basketball games. Harner also led business initiatives with partners such as Facebook, Twitter, Google, NBCU sports properties, MLB Advanced Media, Adobe, Yahoo Sports, Bleacher Report, and The Score.
Before joining SNY, Harner spent six years as the digital media director at the YES Network, helping to launch the most-watched regional sports network in the U.S. and quickly establishing the network’s web site as a prime resource for Yankees fans around the globe. He also spent five years as a senior editor for ABC Sports Online and ESPN.com, managing ABC Sports’ Monday Night Football, Bowl Championship Series, Triple Crown, and Indy 500 digital coverage.
Harner has won multiple N.Y. Sports Emmy and Telly Awards, and was selected to participate in Comcast/NBCU’s exclusive INVEST executive leadership development program. A regular on the speaker circuit, he has appeared on several panels, including the SXSW Technology Conference and BlogWorld & New Media Expo.
Harner earned a B.S. in Journalism from the University of Maine in 1993 and a Master’s in Athletic Administration from Ohio University in 1995.
