Hasbro, in partnership with Fanatics, a global digital sports platform, have announced the official re-launch of the Starting Lineup brand, an iconic sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting September 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.
“We’re thrilled to be bringing back one of the most beloved sports collectibles brands of all time, Starting Lineup, and to be teaming up with Fanatics for its highly anticipated return this fall,” said Eric Nyman, President and COO of Hasbro. “The fast-growing sports collectibles category presents great opportunities to connect with fans of all ages, and we’ve got many exciting announcements to come from the brand in the months ahead.”
Originally launched in 1988, the Starting Lineup brand developed a massive following by bringing enthusiasts figures of their favorite all-star players from a variety of sports for more than a decade. The return of the brand will introduce an all-new era of notable athletes to its classic heritage with figures featuring design like never before.
“Hasbro’s Starting Lineup is an iconic collectibles brand, and Fanatics is thrilled to be the exclusive partner to help re-launch this historic product line and introduce a new generation of sports stars to fans and collectors everywhere,” said Jack Boyle, Fanatics Commerce Global Co-President of Direct-to-Consumer.
