The St. Louis Cardinals have announced they will produce 39 Spanish language home radio broadcasts during the 2018 season as part of the club’s continuing effort to better reach the team’s rapidly growing Spanish-speaking fan base.
The club will produce the broadcasts in cooperation with WIJR 880 “La Tremenda” to provide game play-by-play from announcer Polo Ascencio and color commentary from former Cardinals Assistant Hitting Coach Bengie Molina for the team’s home opener and every Friday, Saturday and Sunday home game. All 39 home broadcasts will air on WIJR 8800 AM and will also be streamed via cardinals.com and the MLB.com At Bat mobile app.
“We are proud to partner with the St. Louis Cardinals to air these Spanish language radio broadcasts,” said Manuel Rivera, President of WIJR. “The Cardinals are doubling the number of Spanish broadcasts they aired last year and we couldn’t be more excited to bring the game into the homes of the team’s Hispanic & Latino fans.”
The expanded Spanish language radio broadcast schedule is just one of many initiatives the Cardinals have developed to provide Hispanic and Latino fans with a way to follow the team in their native language. The Cardinals have verified Spanish language Twitter (@cardenales) and Facebook (facebook.com/stlcardenales) accounts; and just recently created a verified Spanish language Instagram account (@stlcardenales). The accounts have amassed over 13,000 followers, allowing users to see real time updates about the Cardinals and unique Spanish language content designed to take fans behinds the scenes with the team.
Last year, the Cardinals launched the #SomosSTL Spanish language landing page at cardinals.com/somosstl that compiles and aggregates all of the Cardinals’ Spanish broadcast, video and social initiatives in one location for fans to easily access.
Furthermore, the club established Los Cardenales, a dedicated Spanish-language video page to house video features the Cardinals produce as part of their expanding video brand journalism efforts. The Los Cardenales video page can be found at cardinals.com/loscardenales.
A full Spanish language radio broadcast schedule follows below:
2018 St. Louis Cardinals Spanish Language Radio Broadcast Schedule
| DAY | DATE | OPPONENT | TIME (CT) | PREGAME SHOW START TIME (CT) |
| Thursday | 4/5 | Arizona | 6:15 p.m. | 5:15 p.m. |
| Saturday | 4/7 | Arizona | 1:15 p.m. | 12:55 p.m. |
| Sunday | 4/8 | Arizona | 1:15 p.m. | 12:55 p.m. |
| Friday | 4/20 | Cincinnati | 7:15 p.m. | 6:55 p.m. |
| Saturday | 4/21 | Cincinnati | 1:15 p.m. | 12:55 p.m. |
| Sunday | 4/22 | Cincinnati | 1:15 p.m. | 12:55 p.m. |
| Friday | 5/4 | Chicago (NL) | 7:15 p.m. | 6:55 p.m. |
| Saturday | 5/5 | Chicago (NL) | 1:15 p.m. | 12:55 p.m. |
| Sunday | 5/6 | Chicago (NL) | 7:05 p.m. | 6:45 p.m. |
| Friday | 5/18 | Philadelphia | 7:15 p.m. | 6:55 p.m. |
| Saturday | 5/19 | Philadelphia | 1:15 p.m. | 12:55 p.m. |
| Sunday | 5/20 | Philadelphia | 1:15 p.m. | 12:55 p.m. |
| Friday | 6/1 | Pittsburgh | 7:15 p.m. | 6:55 p.m. |
| Saturday | 6/2 | Pittsburgh | 1:15 p.m. | 12:55 p.m. |
| Sunday | 6/3 | Pittsburgh | 1:15 p.m. | 12:55 p.m. |
| Friday | 6/15 | Chicago (NL) | 7:15 p.m. | 6:55 p.m. |
| Saturday | 6/16 | Chicago (NL) | 7:15 p.m. | 6:55 p.m. |
| Sunday | 6/17 | Chicago (NL) | 1:15 p.m. | 12:55 p.m. |
| Friday | 6/29 | Atlanta | 7:15 p.m. | 6:55 p.m. |
| Saturday | 6/30 | Atlanta | 6:15 p.m. | 5:55 p.m. |
| Sunday | 7/1 | Atlanta | 1:15 p.m. | 12:55 p.m. |
| Friday | 7/13 | Cincinnati | 7:15 p.m. | 6:55 p.m. |
| Saturday | 7/14 | Cincinnati | 3:10 p.m. | 2:50 p.m. |
| Sunday | 7/15 | Cincinnati | 1:15 p.m. | 12:55 p.m. |
| Friday | 7/27 | Chicago (NL) | 7:15 p.m. | 6:55 p.m. |
| Saturday | 7/28 | Chicago (NL) | 3:05 p.m. | 2:45 p.m. |
| Sunday | 7/29 | Chicago (NL) | 7:05 p.m. | 6:45 p.m. |
| Friday | 8/17 | Milwaukee | 7:15 p.m. | 6:55 p.m. |
| Saturday | 8/18 | Milwaukee | 6:15 p.m. | 5:55 p.m. |
| Sunday | 8/19 | Milwaukee | 1:15 p.m. | 12:55 p.m. |
| Friday | 8/31 | Cincinnati | 7:15 p.m. | 6:55 p.m. |
| Saturday | 9/1 | Cincinnati | 6:15 p.m. | 5:55 p.m. |
| Sunday | 9/2 | Cincinnati | 1:15 p.m. | 12:55 p.m. |
| Friday | 9/14 | Los Angeles (NL) | 7:15 p.m. | 6:55 p.m. |
| Saturday | 9/15 | Los Angeles (NL) | 12:05 p.m. | 11:45 a.m. |
| Sunday | 9/16 | Los Angeles (NL) | 1:15 p.m. | 12:55 p.m. |
| Friday | 9/21 | San Francisco | 7:15 p.m. | 6:55 p.m. |
| Saturday | 9/22 | San Francisco | 6:15 p.m. | 5:55 p.m. |
| Sunday | 9/23 | San Francisco | 1:15 p.m. | 12:55 p.m. |
