The St. Louis Cardinals announced the return of the Ballpark Pass for 2018, the popular ticket subscription service that gives fans the opportunity to attend as many Cardinals home games as they want each month, for a monthly fee of $29.99. New for this season, the monthly pass is presented by Budweiser.
On sale Tuesday, March 13, at 10:00 AM CT at cardinals.com/pass, the Budweiser Ballpark Pass covers all Cardinals home games except Opening Day (April 5) and will be utilized in conjunction with the MLB Ballpark mobile app.
On each game date, Budweiser Ballpark Pass subscribers will receive a Standing Room ticket delivered digitally to their smartphone through the Ballpark app. With a Standing Room ticket, fans can enjoy the game, pregame activities and ballpark atmosphere from various social gathering spots, including the new Budweiser Terrace social area that will debut in right field in 2018.
“The Ballpark Pass was a very popular new program last season, giving fans another flexible and affordable option to take in a Cardinals game at their leisure,” said Dan Farrell, Cardinals Senior V.P. of Sales & Marketing. “We are excited to add Budweiser as the presenting sponsor starting in 2018.”
“Partnering with the Cardinals on the Ballpark Pass is a great complement to the new Budweiser Terrace area, providing fans with the perfect setting for a casual social experience while they enjoy a game at Busch Stadium,” said Nick Kelly, Director of Experiential Marketing – Sports for Anheuser-Busch.
Fans entering Busch Stadium with the digital Standing Room ticket are eligible to receive promotional giveaway items at the gate for each game (provided they are eligible based on that giveaway’s posted age and quantity restrictions).
The Budweiser Ballpark Pass will automatically renew each month for customers who purchase the pass. For more information about the ticket subscription service, or to make a purchase, visit cardinals.com/pass.
