Cardinals Making Change To Their STL Logo For First Time In Over 50 Years

You may not have noticed but the STL graphic on broadcasts and the team’s social media channels has slighty changed.

According to the St. Louis Business Journal, the change will be fully implemented by the team in 2020. (on team caps, etc)

Here is a side by side comparison made by SportsLogos.net:

So what’s different?

• Significant differences in the “T”, now with serifs, the angled edges also gone from it
• the bottom-left edge of the “S” is updated to match its other end;
• overall there are softer, more rounded edges on all the letters.
• logo is skinnier than it was before, which I tried to illustrate with the scale line across the bottom
• bottom of the “S” has been extended so that it now lines up with the rest of the character

What do you think of the change?

Mick Lite

Website | + posts

Mick Lite served for 12 years in the military and is now an entrepreneur and photographer. Has worked as the official scorer and social media manager for the River City Rascals, Statistician for the Missouri Monsters and St. Louis Attack arena football teams, and as the Team Photographer and social media consultant for the St. Charles Chill, SLU Hockey, St. Louis Slam, and Gateway Grizzlies.

• Mick Lite

  https://archcity.media/author/micklite7/

  Official Trailer For Deadpool & Wolverine
• Mick Lite

  https://archcity.media/author/micklite7/

  CarShield Field to Host Professional Soccer Friendly Match
• Mick Lite

  https://archcity.media/author/micklite7/

  Heart and Jason Bonham's Led Zeppelin Evening Coming To STL October 5th
• Mick Lite

  https://archcity.media/author/micklite7/

  Drew Holcomb & The Neighbors Headlining The Hawthorn in St Louis, MO on April 19th