The St. Louis Blues and Jack Daniel’s Tennessee Whiskey announced today they have renewed their partnership for the next three years. Per the agreement, Enterprise Center will feature the Jack Daniel’s “Barrel House” Bar on the main concourse level, along Clark St. The Barrel House Bar, which was included in phase two of renovations, provides a destination bar for fans at all Enterprise Center events. The menu offers a Jack Daniel’s cocktail program that has been created exclusively for the St. Louis Blues and Enterprise Center.
“We are thrilled to continue our relationship with one of the world’s leading spirits companies,” said Blues Executive Vice President and Chief Revenue Officer, Steve Chapman. “We have collaborated with Jack Daniel’s to create a unique bar and social atmosphere that gives fans a great option for gathering throughout their event experience.”
“We really focused on aesthetics, outfitting the space with iconic visuals from our distillery where every drop of Jack Daniel’s is made,” said Jack Daniel’s Central Division Marketing Manager, Robert Rixman. “We are proud partners of the St. Louis Blues and look forward to toasting many victories with Blues fans at the Jack Daniel’s Barrel House Bar for years to come.”
In addition to the Jack Daniel’s Barrel House Bar, Jack Daniel’s cocktails are available to fans ages 21 and over at an array of locations throughout Enterprise Center. Concession locations include non-branded, concourse bars, portable bars and premium bars, suites and lofts.