As the Official Car Rental Partner of the St. Louis Cardinals since
2015, National Car Rental and the Cardinals organization today announced an enhanced
partnership that will launch Opening Day 2018 and extend through 2022.
The new and enhanced elements of the partnership will make National one of the most prominent
sponsors inside Busch Stadium. They include:
- Re-naming the former Bank of America Club as the National Car Rental Club and
providing directional signage throughout the stadium, signage facing the entry and field,
branded ticket stock and online branding;
- Adding the National Car Rental logo to seven static dugout rail pads on the home and
visitor dugout camera wells;
- Moving the outfield wall sign to the immediate left of the batter’s eye in centerfield and
increasing its size from 15 to 20 feet; and,
- Making National the presenting sponsor of the “Cardinals Karaoke” content series on
Cardinals.com, official Cardinals social media accounts and Cardinals Insider TV
programming. National also will have sole use of unique Cardinals-produced content, for
use on its digital and social channels.
“The Cardinals are our hometown team and we’re certainly proud to enhance our partnership
with the club and our visibility with all of Cardinal Nation,” said Rob Connors, vice president of
brand marketing for National. “We look forward to being a bigger part of the fan experience at
Busch Stadium for many years to come.”
“We are thrilled to expand our partnership with such a prestigious global brand, which is based
in St. Louis,” said Thane Van Breusegen, St. Louis Cardinals vice president corporate sales,
marketing and stadium entertainment. “This move solidifies National Car Rental as a premier
partner of our franchise, and we look forward to showcasing all of the new and enhanced assets
when the 2018 season kicks off.”
All of the newly improved assets will accompany existing elements already in place with the
Cardinals, including video board signage, a dedicated email to more than 952,000 active
subscribers on Cardinals.com and a digital click-thru ad on the Cardinals.com schedule page.
The existing agreement continues to offer specially priced car rental rates to the entire St. Louis
Cardinals organization, which includes players, staff and coaches. The Cardinals organization
also receives access to National Car Rental’s Emerald Club, the car rental industry’s first
comprehensive frequent-renter program, which expedites the rental process by offering counter
bypass as well as Drop & GoSM service with convenient e-receipts. Emerald Club members
have access to the Emerald Aisle – an exclusive section of the lot where members can select
any vehicle as long as they reserve a mid-sized car – at 63 locations in the U.S. and Canada,
including the top 50 airports for business travel.
For more information about National Car Rental, please visit www.nationalcar.com.